Sophie Ellis
brand strategy specialist - strategic design
GM Advanced Design Europe

Sophie Ellis is a Brand Strategy & Design Specialist at General Motors Advanced Design Europe, where she explores how vehicles operate beyond engineered objects and instead shape our lives within broader cultural systems. 

Product, technology and cultural innovation sit at the centre of her work. She examines the evolving role of the car in contemporary society and how design can expand its relevance and cultural impact. 

With a background spanning Fashion Design at Central Saint Martins in London, horology design in Neuchâtel, Switzerland, and over a decade in the automotive industry, Sophie draws on multiple disciplines to challenge the automotive design process. 

By combining design strategy and creative execution, Sophie shapes brand desirability through credible products and their cohesive worlds.